Before diving deep into the world of food branding and marketing, I was on a different kind of journey—one filled with flavors, aromas, and countless conversations over a glass of something extraordinary. As a brand ambassador for wine and spirits at Maison Ferrand, I spent years traveling across Europe, stepping into bars, cafés, and bustling trade fairs, sharing the craftsmanship behind exceptional rums, gins, and cognacs. Every sip carried a story, every tasting was a moment of connection.
But the experience didn’t stop at the glass. At these international fairs, I had the privilege of discovering not only new spirits and wines but also an entire world of flavors—bold, delicate, and unexpected. Food became more than just a complement to what was in the bottle; it was an art form, an industry that, much like the spirits world, was built on passion, innovation, and heritage.
A Natural Attraction to Food
Perhaps it was inevitable. My father worked in the food industry, and I always felt drawn to its energy—the way a dish could evoke emotions, how ingredients could tell stories, and how brands could shape culture through taste. When I met my associate, we quickly realized we had this in common. Her love for healthy eating led her to create her own silicone mold for pastry in 2020, blending creativity with functionality.
Our shared passion for food and its impact on people’s lives became the foundation for something bigger. That’s when we decided to launch our own studio flatwhite studio bringing together our expertise and love for the industry. And if you want to know how we came up with this name. Have a look at our blog post.
More Than Just Marketing—A True Understanding
From day one, the food and beverage industry has been more than just a sector we work in—it’s one we deeply understand. What started as hands-on experience in brand advocacy has grown into a deep appreciation for the nuances of F&B marketing.
It was only natural for us to dive into the coffee world, our favorite non-alcoholic obsession. From the Barcelona Coffee Awards, celebrating the finest brews, to Heura, Spain’s trailblazing plant-based brand, and Oatly, the Swedish game-changer in plant-based milk, we’ve had the chance to collaborate with brands that truly inspire us. We’ve also partnered with European Bartender School, the global leader in mixology education with 25+ schools worldwide, and Kiube, a passionate startup revolutionizing healthy baking with innovative molds. Every project fuels our passion for food, drinks, and the creativity that shapes the industry!
Marketing in this space goes beyond just creating eye-catching campaigns. It requires an intimate understanding of consumer habits, emerging trends, and evolving values. Our team reflects this diversity—some of us are vegans, others are passionate carnivores, and some find balance in between. This mix allows us to craft messages that resonate with a wide range of audiences, always keeping authenticity at the core.
Navigating the Unique Challenges of F&B
The food and beverage world is dynamic—what’s trending today might be outdated tomorrow. Whether we’re working with a niche organic brand, a fast-growing plant-based startup, or a well-established restaurant chain looking to reinvent itself, the landscape is always shifting. But that’s where we thrive.
We don’t just help brands communicate—we help them connect. We translate their vision into experiences, their flavors into emotions, and their values into movements. Because at the end of the day, food and beverage aren’t just about what we consume. They’re about the stories we share, the cultures we celebrate, and the moments we create.
Let’s Cook Up Something Great Together
Whether you're launching a new product, rebranding an existing one, or looking for fresh ways to engage your audience, we’re here to help. Let’s turn your passion for food into a brand story that truly resonates. Get in touch with us today, and let’s create something delicious together!
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